Two culture-first campaign concepts, so strong the client increased the budget to run both.
02 — The brief
University of Portsmouth London wanted to make their unique East London campus identifiable to students applying through Clearing and beyond. The university needed to highlight the benefits of their campus; big city opportunity with a local feel, fixed timetables, alternative assessments, and small cohorts.
03 — Results
The "so you can" route became our hero messaging. It acted as the pivotal literary device to anchor the university offering, and the benefit to the prospective student. We were also able to come up with a variation of benefits to diversify the messaging and craft more collateral to be used, not just for OOH but also on social media and banner ads.
